About
Studio Tarmac
A creative strategy office that operates where the brand meets reality.
We transform ideas into language, image, movement—so brands become coherent, desirable, and lasting narratives.
We are a studio.
Not a factory, not a startup. Not an empty promise.
A studio, because each project is unique.
Because we prioritize accuracy over quantity, depth over speed.
We talk about branding, strategy, distribution, retail, e-commerce, production, sourcing and positioning.
But above all, we know how to connect them. That's our job: connecting disciplines to bring out meaning and value.
Studio Tarmac is a story of flair and experience.
At its head, Michael Wolman Glupczynski, a singular trajectory made up of intuition, fieldwork, welcome errors and founding encounters.
From Japanese denim to circular fashion, from mass retail to neighborhood coffee shops, from Levi's to Veepee, Michael has explored the ecosystem. And learned to read between the lines.
Today, Studio Tarmac is an organic network of experts, mobilized according to needs: creatives, stylists, producers, copywriters, buyers, photographers, coders.
A team with variable geometry, united by the same concern: doing things well, at the right pace, with meaning.